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E-marketing-a literature review from a small businesses perspective article (pdf available) november 2010 with 21,362 reads cite this publication. Marketing literature review pratibha a dabholkar and richard p bagozzi, journal of the academy of marketing science, 30 (summer 2002), ernment, legal, direct contact, labeling, strong proactive marketing, piracy as promotion), recommendations] 23 corruption and foreign direct investmentmohsin habib and.
Direct marketing the use of mail, telephone or other non-personal contact tools to communicate with or solicit a response from specific customers and prospects mail shots and leaflets inserted in professional magazines are used to promote information products. Pdf | his paper presents a literature review and classification of relationship marketing (rm) research a range of online databases were searched to gain comprehensive knowledge on rm several. The purpose of this study is to present a mapping literature review and a classification for research articles regarding social media metrics and analytics in marketing the review covers 52 articles from peer review journals and international conferences, from 2010 to 2016.
The uk direct marketing association has defined direct marketing as “communications where direct contact is made direct marketing has grown tremendously such that it has been regarded as the fastest growing sector of marketing communication7 billion.
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